How to Get Your Business Recommended by Copilot

Copilot reaches B2B buyers inside Windows, Edge and Microsoft 365, which means it is often already open in the room.

What Copilot actually does

Copilot runs on Bing. Microsoft states that Bing and Copilot rely on the same core crawling, indexing and ranking foundation, and there is no separate Copilot crawler documented. If you are not indexed in Bing, you are not a candidate.

In citation analysis, Copilot over-indexes on LinkedIn, Microsoft-adjacent properties and B2B publications. For a B2B seller that is meaningful, because it means the platforms where B2B buyers actually are also carry the most weight here.

The measurement opportunity most teams miss

Bing Webmaster Tools added an AI Performance report in 2026. It shows how often your content is retrieved to inform Copilot responses, and it lists the key phrases the AI used when retrieving content it cited.

That second part is the useful one. It is a free, first-party list of the actual phrasing the engine searches with, which is otherwise guesswork. Use it to write your headings.

What to do

Verify the site in Bing Webmaster Tools, submit the sitemap, and use bulk URL submission for new pages. Bing is also the index behind ChatGPT search for some queries, so the work pays twice. Then keep your LinkedIn company page accurate and current, because it is doing citation work for you whether you intend it to or not.

Frequently Asked Questions

Does Microsoft Copilot use Bing?
Yes. Microsoft states that Bing and Copilot rely on the same core crawling, indexing and ranking foundation, and no standalone Copilot crawler is documented. Bingbot access is the prerequisite, which means Bing indexing is the first thing to verify.
What is the Bing AI Performance report?
It is a first-party report in Bing Webmaster Tools, added in 2026, showing how often your content is retrieved to inform Copilot and Bing AI responses. It also lists the key phrases the AI used when retrieving content it cited, which is a free source of the exact query language to write headings against.
Which platforms matter most for Copilot visibility?
In citation analysis, Copilot over-indexes on LinkedIn, Microsoft-adjacent properties and B2B publications. For B2B sellers that means the platforms where buyers already spend time also carry the most citation weight, so an accurate and current LinkedIn company page is doing real work.

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